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GDC 2009: First Augmented Reality Demo at a Game Developer Conference « Games Alfresco

Add life to your LEGO models. Hmm, sounds familiar.

This demo is brought to you from Vuzix with their iWear headsets, and Metaio with their Unifeye AR platform. Metaio done a fair bit of AR with various demos on their web site. Check out their showreel.