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Brave Banana Flame have licensed Zugara’s Augmented Reality E-Commerce software “The Webcam Social Shopper” (WSS) so web shoppers can try on any and all of their clothes. The system uses face-tracking (that I could not get to work too well) to get approximate position, then buttons for fine tuning the size and position. Once set-up is complete the user can flick through different clothes which are displayed as static 2D overlays (‘billboards’). There is no tracking at this stage.  I believe the use of printed marker would have been better for several reasons: Tracking would have been reliable and automatic; the user could jump straight to the final viewing mode without the need for (sometimes unreliable) face-tracking followed by repositioning and scaling; The sizes of the clothes could be shown correctly to scale because the marker would be of known size, adding practical application to the process; The cloths would feel for more ‘real’ (even as 2D billboards) as they will move to the user’s body movements and orientation in real-time.  (via We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog Archive » Launching Today: The 1st Online Retailer to Integrate Augmented Reality Throughout Entire Site)

Brave Banana Flame have licensed Zugara’s Augmented Reality E-Commerce software “The Webcam Social Shopper” (WSS) so web shoppers can try on any and all of their clothes.

The system uses face-tracking (that I could not get to work too well) to get approximate position, then buttons for fine tuning the size and position. Once set-up is complete the user can flick through different clothes which are displayed as static 2D overlays (‘billboards’). There is no tracking at this stage. 

I believe the use of printed marker would have been better for several reasons:

  1. Tracking would have been reliable and automatic; the user could jump straight to the final viewing mode without the need for (sometimes unreliable) face-tracking followed by repositioning and scaling;
  2. The sizes of the clothes could be shown correctly to scale because the marker would be of known size, adding practical application to the process;
  3. The cloths would feel for more ‘real’ (even as 2D billboards) as they will move to the user’s body movements and orientation in real-time. 

(via We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog Archive » Launching Today: The 1st Online Retailer to Integrate Augmented Reality Throughout Entire Site)