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Brand hijacking and ad-free ‘reality’ are two possibilities that come from using trademarks and copyrighted ads as AR markers; presenting some interesting legal issues.  (via Are We Entering the Age of Augmented Trademark Infringement? and Who Owns The Real Life Billboards On Google Street View?)

Brand hijacking and ad-free ‘reality’ are two possibilities that come from using trademarks and copyrighted ads as AR markers; presenting some interesting legal issues. 

(via Are We Entering the Age of Augmented Trademark Infringement? and Who Owns The Real Life Billboards On Google Street View?)