23rd
According to New Scientist, Autonomy are turning their Bayesian probability decision algorithms towards augmented reality with the release of Aurasma. Natural feature recognition and tracking enables anyone (free for non-commercial use) to attach digital content to printed material in the real-world. Up to 500,000 images according to a quote on their web site.
The tracking looks robust and very familiar in the demo. Which leads me to suspect that Cambridge-based Autonomy could be working with Extra Reality to develop their Popcode platform (developed by Connel Gauld) and NFT algorithms (developed through Simon Taylor’s PhD research on HIPs) at Cambridge University’s Department of Engineering.
I expect Autonomy’s expertise will not be on the NTF and AR aspects, but on the back-end infrastructure required to structure the phenomenal amounts of unstructured information that users will be posting up onto this new global AR platform. If correct, this sounds like a potentially game-changer in the AR platform world.
(via One Per Cent: Aurasma app is augmented reality, augmented)
