Thinks

— admits Total Immersion’s Davis talking about whether the return from AR advertising campaigns have been good or not. “In August, Best Buy included an AR marker in its Sunday newspaper circular that reached 43 million people and only about 6,500 tried it out at BestBuy.com (the company said it’s happy with the response). Last summer, a Total Immersion campaign for Transformers 2 got 80,000 visitors to spend an average of three minutes interacting with the AR app.” from Augmented Reality Is Both a Fad and the Future – Here’s Why.