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Immersive video puts you where the camera is.

A bit like still quicktime panoramic photos, the neat use of fish-eye lenses and iPad lets the viewer pan around as the film plays; not dissimilar to an on-rails 3D computer game. Looks like it would be most immersive when using the accelerometer to physically look around.

(via New iPad App Puts Viewers Inside Immersive Video | Raw File)