From article on 2010 iPhone development stats:
“Survey of sales data from 124 app developers with market applications ranging in price from 99 cents to $79.99”
“The average total number of units sold was 101,024 copies within an average period of 261 days. The average number of units sold per day was 387.”
“Average total development cost amounting to $6,453”
“on average here, iPhone developers are seeing a return of more than 15 times their initial, albeit small, development costs”
“However, when the top 10% of the most successful apps are removed from the data set, the numbers skew much lower, giving a far better impression of what the iPhone industry looks like for most developers. In this scenario, the average sales were 11,625 total units, averaging 44 copies/day.”
Digging a bit deeper:
This last statement is quite telling. Most developers sell closer to a 10th of the global average, making the statement “seeing a return of more than 15 times their initial, albeit small, development costs” look more like 1.5 times the initial development costs. Rather small margins for the average app developer.
The article states that the average cost of an app is $5.49 but admit that this is skewed by outliers. And the have not weighted the app costs by sales volumes. When you do this you get an average cost of $1.81. Alternatively, look at the median cost. They only provide details on 50 (not clear if these are random) so, looking at them, the median cost of an app is £1.99. These figures feel much closer to reality.
Anecdotally, a comment by Seligman Ventures Ltd developer in the article states that his suite of 35 apps make circa £160 per week, although I would not describe these as premium apps.